International Playthings, LLC Announces New Product Additions to Viking Toys Line
Parsippany, NJ (February, 2012) – International Playthings, LLC announces new product additions to its popular, award-winning Viking Toys line. This line has the perfect first vehicles for children aged 12 months and up.
“We are happy to introduce new items to this classic and timeless product line,” said Susan Tice, Senior Brand Manager for International Playthings, LLC. “Viking Toys make excellent first vehicles for young children who require items that are safe for teething, soft and pliable and durable. Moms love them because they are top-rack dishwasher safe!”
New 2012 Viking Toys products include:
Playmat with Cars
This durable playmat easily folds up to become a storage tote for a wide selection of Viking Toys vehicles! The playmat features a colorful roadway to race the 2 included race cars upon. Open mat measures 38 ½” x 35”. The Playmat with Cars retails at an MSRP of $24.99.
25-Piece Train Set
Kids can create their own Viking City railroad with the 25-Piece Train Set. Complete with 1 engine, 2 train cars, 1 bridge, 13 rail pieces and 4 trees, the 25-Piece Train set lets kids chug around their own city. MSRP $24.99
Little ones can experience the thrill of the circus with the Circus Train, which features a ring master and two animals: giraffe and elephant. Train features a hitch and can be attached to other Viking vehicles for enhanced play value. The Circus Train retails at an MSRP of $15.99.
Super Chubbies 10” Cement Mixer
Great for indoor or outdoor play, the Super Chubbies Cement Mixer features one figure and a rotating tumbler that is great for pretend play! The Super Chubbies 10” Cement Mixer retails at an MSRP of $22.99.
Please visit our booth at Toy Fair to see these products and more – booth # 405.
About Viking Toys
For more than 30 years, Viking Toys has manufactured high quality toys made of soft, pliable plastic without sharp edges, suitable for children 12 months and older. The materials and construction used in all Viking Toys meet the highest European and American toy safety standards.
About International Playthings, LLC
Since its inception in 1967, International Playthings, LLC has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. Over the course of its 40-year existence, International Playthings, LLC has grown to become
one of the largest and most respected suppliers of quality products to the North American specialty industry.
A subsidiary of Epoch Company Ltd., affiliate company International Playthings, LLC offers a comprehensive range of proprietary and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys, dolls, educational toys and activity toys. Additional information on International Playthings, LLC, its brands and individual products can be found at www.intplay.com.