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  • International Playthings Introduces New Items in Whipple!

    International Playthings Introduces New Items in Whipple!

    Dessert-Inspired Creations Promote Creativity and Pretend Play

    PARSIPPANY, NJ (February, 2012) – International Playthings, LLC, announces the new product offerings in its Whipple™ line of craft activity sets.  Whipple, an inventive new non-edible craft crème, gives children ages seven and up the tools to become pastry and dessert designers while promoting creativity and pretend play.

    “Whipple is an excellent way for children to express their inner creativity as they try their hands at dessert artistry,” said Lisa Bernardi, Senior Brand Manager for International Playthings.

    2012 Whipple product sets include:

    Sensational Sweets

    Whipple fans can create nine unique candy shaped treats using the white decorating crème.  Children add beads, bling and decorations.  They can also make key chains to show off their creations to their friends.  For ages 7 years +;  MSRP $12.99

    Perfect Pastries

    Children create four Pastry Creations.  This set includes new chocolate colored decorating crème, pearls, bling and fruit for decorating.  Ages 7 years +; MSRP $12.99

    Sweet Heart Cookies

    Send your sweetheart a perfectly designed, long-lasting cookie!  Create four, two-layered pastel heart shaped cookies with the new mint colored decorating crème.  The set includes key chain attachments, bling, bead and pearls for decorating.  Ages 7 years + ; MSRP $12.99

    Gingerbread Treat House

    Whipple up a fantastic Gingerbread Treat House.  Swirl the white crème on and add chocolate colored sauce on top.  Add beads and bling to make it sparkle, and then decorate the gingerbread boy, girl and hedgehog.  Ages 7 years +; MSRP $29.99

    Please visit our booth at Toy Fair – booth #405.

    About Whipple!

    Whipple is a crafting compound with the consistency of icing, and comes in an easy-to-squeeze bag, allowing children to decorate plastic cakes, cupcakes, ice cream and other play treats.  With Whipple, children can use their imaginations to make and collect various plastic desserts.  Kids will have a blast emulating the bakers they see at home or on TV!

    Children can use Whipple to create a variety of plastic treats that can be used as decorations, a purse or backpack ornament, jewelry, belt loop adornment and more—to keep or give as gifts!  Whipple sets include everything a budding pastry and dessert decorator needs to spice up the look of his or her creations, including bling, beads and fruit.  With a variety of price points, Whipple is a great way to introduce children to crafting and decorating as well as a unique idea for gifts or themed birthday parties.   To learn more about Whipple, visit or follow it on facebook.

    About International Playthings, LLC

    Since its inception in 1967, International Playthings, LLC has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers.  Over the course of its 40-year existence, International Playthings, LLC has grown to become one of the largest and most respected suppliers of quality products to the North American specialty industry.

    A subsidiary of Epoch Company Ltd., affiliate company International Playthings, LLC offers a comprehensive range of proprietary and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys, dolls, educational toys and activity toys.  Additional information on International Playthings, LLC, its brands and individual products can be found at